Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418
Tuesday, June 7, 2022    10:15 a.m. - 11:00 a.m. Pacific Time

iOS14 + Facebook Privacy Updates - How Marketers Can Pivot Their Social Advertising Strategies

Back to Agenda

Looking forward to this session? Share it!

iOS 14.5 was the notable update made in mid-2021 that prompts iPhone/iPad users to opt out of tracking in apps that share data with third parties. In response to Apple’s App Tracking Transparency (ATT) update, Facebook was forced to purge data from opted-out users as well as update conversions into a 7-day click attribution window that would be delayed up to 3 days. As more users opted out of tracking, audience pools shrank and delivery costs (CPMs) increased. In this session, Lauren will share her experience and expertise on strategic ways to combat the inevitable changes in the social space.

Focus Points:

  • Adopt Conversions API across all social platforms. Lauren will share what this is and why you should implement CAPI for tracking purposes.
  • How iOS 14.5 has changed the way social marketers target their desired audience.
  • Ways to find the most accurate audience such as utilizing Facebook’s Event Matching Score.
  • Where you should pivot your investments in the marketing funnel, due to these changes.



Lauren Goldman
Digital Marketing Manager

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct