Looking forward to this session? Share it!
iOS 14.5 was the notable update made in mid-2021 that prompts iPhone/iPad users to opt out of tracking in apps that share data with third parties. In response to Apple’s App Tracking Transparency (ATT) update, Facebook was forced to purge data from opted-out users as well as update conversions into a 7-day click attribution window that would be delayed up to 3 days. As more users opted out of tracking, audience pools shrank and delivery costs (CPMs) increased. In this session, Lauren will share her experience and expertise on strategic ways to combat the inevitable changes in the social space.