Rapid Response Social: How to Leverage Cultural Moments for Brand Awareness

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Want to include your brand in today’s trending topics? Consider a social rapid response strategy. Rapid response involves social listening, quick thinking, clever content copy and precise timing. The benefits of a successful rapid response opportunity could skyrocket your brand’s social impressions and land substantial earned media. During this session, you will receive tips and tricks on how to:

• Stay abreast of cultural moments
• Respond in a timely fashion
• Maximize your viral moment
• Maintain relevance on social trends