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Tuesday, June 7, 2022    9:30 a.m. - 10:15 a.m. Pacific Time

Creating Content For Your Audience: A Mayo Clinic Diet Case Study

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This session will speak to the process of creating audience-targeted content. Stephanie will share her experience creating research/science-based content for a global organization - where audiences rely on accurate, timely, and relevant content to support them on their weight-loss journeys. She'll share the impact this type of content has had on the Mayo Clinic Diet brand and how it's allowed them to better connect with their customers.

Through case study examples, templates, and frameworks, attendees will learn how to:

  • Prioritize "audience-first" content creation
  • Bring new content ideas to the right people in leadership
  • Create a process for communicating these ideas to leadership that is not "social savvy"
  • Develop content brainstorming skills for ideas your audience needs and likes
  • Continually evolve content based on the needs of your audience and your organization


Stephanie Frank
Marketing Director
Mayo Clinic Diet via Digital Wellness

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