Corporate Feb 2024   |    First Responders 2024   |    Government May 2024   |    Corporate Feb 2024   |    Higher Ed October 2024   |    Government December 2024 Talk to a live rep: 888-409-4418
Wednesday, June 8, 2022    8:15 a.m.–9:00 a.m. Pacific Time

How to Track and Report ROI to Reflect Social's Business Impact

Back to Agenda

Looking forward to this session? Share it!

What is social advertising doing for your brand? In this session, we will review best practices for demonstrating the value of social media marketing in achieving client goals and the impact of social on business results. From foundational tracking to improve platform KPIs to advanced tracking that improves the quality of data being passed back, to third-party solutions that verify and deduplicate performance across channels, we want to implement technology that gives a complete view of performance. 
In a forever changing landscape, relating social metrics to omnichannel business results has increased in difficulty but there are tools available to maximize and refine media delivery. We will discuss these and other strategies for highlighting the importance of social in the media mix.
  • Strategy for improving ROI for performance-driven social brands
  • Techniques and tools to improve data quality and volume
  • Talking points for client recommendations


Marissa Golliday
Paid Social, Associate Director

Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct