What is social advertising doing for your brand? In this session, we will review best practices for demonstrating the value of social media marketing in achieving client goals and the impact of social on business results. From foundational tracking to improve platform KPIs to advanced tracking that improves the quality of data being passed back, to third-party solutions that verify and deduplicate performance across channels, we want to implement technology that gives a complete view of performance.
In a forever changing landscape, relating social metrics to omnichannel business results has increased in difficulty but there are tools available to maximize and refine media delivery. We will discuss these and other strategies for highlighting the importance of social in the media mix.
