Other Events:   Government May 2024   |    Corporate Feb 2024   |    Higher Ed October 2024   |    Corporate Oct 2024   |    Government December 2024 Talk to a live rep: 888-409-4418
Wednesday, June 8, 2022    9:30 a.m.–10:15 a.m. Pacific Time

The Role of Community & UGC in Authentic Brand Storytelling

Back to Agenda

Looking forward to this session? Share it!

The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates 

Topics include:

  • When and with what types of content you should encourage with user-generated content
  • How to balance + empower user-generated content with maintaining your own brand identity & standards
  • Other benefits of UGC beyond content creation
  • Maintaining an ongoing relationship with your loyal community of brand followers
  • How to translate UGC and community-driven content into compelling brand storytelling

Kelly Stocker
Community Strategist


Kat Popiel
Global Head of Content
Remote Year

Katie Boydston
Director, Brand Content & Social Marketing
Hewlett Packard Enterprise

Cara Meiselman
Director, Strategic Content Performance

Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct