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The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates
- When and with what types of content you should encourage with user-generated content
- How to balance + empower user-generated content with maintaining your own brand identity & standards
- Other benefits of UGC beyond content creation
- Maintaining an ongoing relationship with your loyal community of brand followers
- How to translate UGC and community-driven content into compelling brand storytelling