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Wednesday, June 8, 2022    9:30 a.m.–10:15 a.m. Pacific Time

The Role of Community & UGC in Authentic Brand Storytelling

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The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates 

Topics include:

  • When and with what types of content you should encourage with user-generated content
  • How to balance + empower user-generated content with maintaining your own brand identity & standards
  • Other benefits of UGC beyond content creation
  • Maintaining an ongoing relationship with your loyal community of brand followers
  • How to translate UGC and community-driven content into compelling brand storytelling

Kelly Stocker
Community Strategist
Khoros

 

Kat Popiel
Global Head of Content
Remote Year

Katie Boydston
Director, Brand Content & Social Marketing
Hewlett Packard Enterprise

Cara Meiselman
Director, Strategic Content Performance
Slice

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