How to Integrate Shoppable Content In Your Influencer Marketing Campaigns

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This session explores how brand marketers can develop integrated 360-digital campaigns with shoppable content and experiences at the center of GTM strategy. We will dive deeper into the creator economy, and how to leverage trends and social commerce tactics to create both influencer and brand campaign creative for evergreen and launch specific moments. 

Takeaways:

• How to develop the right digital experience for your brand 
• Adopt an audience first test and learn mentality 
• Understand objectives and KPIs to measure success