Building an Audience-First, Test and Learn Paid Influencer Strategy

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Do you have a test and learn paid influencer strategy or are you employing a one-size-fits-all approach? Many companies assume their consumers consist of a single demographic and psychographic profile directly related to their product, but that couldn’t be farther from the truth. Humans have a diverse range of interests and have that appeal to them. What if you could learn how to create a sustainable step-by-step approach to learn what kinds of influencers resonate with your brands’ various consumer groups, understand what assets and ad formats work best, and have the ability to report actionable findings to senior leadership?

After this session you’ll have these takeaways:

• How to create your influencer test and learn strategy
• How to find the right audience-first influencer mix
• How to source and deploy a diversified mix of assets
• How to structure your reporting to find actionable insights for future strategy modification