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Featuring Media Cause (agency), the It Gets Better Project (non-profit), and Lilly Pulitzer (brand) perspectives, this panel will dive into:
- Why is it important to get involved in cause marketing and how do you start those conversations?
- How can brands or organizations get community members involved in feedback on campaigns?
- How do marketers identify the right influencers for a cause marketing campaign?
- What does success look like for a cause marketing campaign?
- How involved are influencers in the creative process of a cause marketing campaign?