Name: Social Media & Influencer Marketing Virtual Conference — June 7–10, 2022 | VIRTUAL CONFERENCE
Start: 2022-06-07
End: 2022-06-10

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Featuring Media Cause (agency), the It Gets Better Project (non-profit), and Lilly Pulitzer (brand) perspectives, this panel will dive into:

Why is it important to get involved in cause marketing and how do you start those conversations?
How can brands or organizations get community members involved in feedback on campaigns?
How do marketers identify the right influencers for a cause marketing campaign?
What does success look like for a cause marketing campaign?
How involved are influencers in the creative process of a cause marketing campaign?

Tiffany Rivers
Senior Director, Social
Media Cause

Eboni Munn
Director, Brand Marketing, Content and Creative
It Gets Better Project

Eleni McCready
Senior Director of Brand Marketing + Community
Lilly Pulitzer

Cause Marketing + Influencer Campaigns