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Friday, June 10, 2022    10:45 a.m.–11:30 a.m. Pacific Time

Cause Marketing + Influencer Campaigns

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Featuring Media Cause (agency), the It Gets Better Project (non-profit), and Lilly Pulitzer (brand) perspectives, this panel will dive into:

  • Why is it important to get involved in cause marketing and how do you start those conversations?
  • How can brands or organizations get community members involved in feedback on campaigns?
  • How do marketers identify the right influencers for a cause marketing campaign?
  • What does success look like for a cause marketing campaign?
  • How involved are influencers in the creative process of a cause marketing campaign?

Tiffany Rivers
Senior Director, Social
Media Cause


Eboni Munn
Director, Brand Marketing, Content and Creative
It Gets Better Project

Eleni McCready
Senior Director of Brand Marketing + Community
Lilly Pulitzer

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