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Gen Z is the most advanced generation to-date. They can see through inauthenticity in a second. So how do you build a brand and properly market to the more inquisitive generation? In this session, Shai will speak about the importance of building a community and generating authentic relationships with your audience; how to engage properly with celebrities and top-tier talent; and creating large-scale influencer programs to reach all facets of your demographic.
- Speaking about building a community and utilizing them to develop for authentic connections with the brand (understanding what Gen Z really wants, who they are looking to for advice, how we can make their lives better/easier)
- Engaging with celebrities and top-tier talent who are connected with the brand, and building out scopes of work to ensure a 360-degree connection versus just having a "face of the brand"
- Working with a wide range of talent from different demographics and backgrounds to ensure the audience can resonate and it doesn't feel inauthentic
- How to properly bring to life celebrity and influencer content on own social channels