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Friday, June 10, 2022    12:00 p.m.–12:45 p.m. Pacific Time

Measuring ROI When Working with B2B Creators

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We’ve seen influencer marketing continue to trend upward in the B2C space. But in the B2B brands the most impactful creators aren’t full time influencers – they’re the customers who use your product or service to enable their business’s success. So how do you go about putting together a plan that’s mutually beneficial? The best proposal for a new influencer marketing plan is one that considers the return on investment for your brand as well as for your influencers – because their business’s success is your success.

Key Takeaways:

  • What to consider when developing a program proposal
  • Tips for getting the most out of creator partnerships
  • KPIs to consider in measuring ROI for your company and your creators
  • Tactics to use to streamline your influencer program

 

Caitlin Maddock-Bahr
Social Media Manager
Caterpillar

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