Looking forward to this session? Share it!
We’ve seen influencer marketing continue to trend upward in the B2C space. But in the B2B brands the most impactful creators aren’t full time influencers – they’re the customers who use your product or service to enable their business’s success. So how do you go about putting together a plan that’s mutually beneficial? The best proposal for a new influencer marketing plan is one that considers the return on investment for your brand as well as for your influencers – because their business’s success is your success.