Creating Influencer Marketing Programs To Yield High Growth At Any Budget

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Influencer marketing programs and campaigns have changed over the past few years from being brand awareness drivers to high growth drivers in businesses. Finding the right metrics to track as well as how to track the success of a program can be a challenge for large and small companies alike. The same principles for creating a high-yielding conversion program can be applied to any size company and any size team. In this talk you'll:

• Walk away with the knowledge of how to set up a program for success from scratch 
• Learn how to adapt your campaigns and program from a zero-dollar influencer budget up to millions. 
• Learn of some of the pitfalls and mistakes most commonly made with beginning an influencer marketing program for lower-funnel marketing