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Both Sides Of It: 10 Insights from Being an Influencer While Running an Influencer Agency

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Lucia Aguilar went from doing influencer marketing for a brand to starting her own agency and then becoming an influencer herself.

After just 3 years, her agency now has over 50 employees, and her influencer community has over 90k people. How did she do it?

In her talk, she'll share:

  • Top tactics for negotiation with influencers, from both an influencer and agency POV
  • Best practices for using influencers to drive growth for your brand
  • How to leverage the power of influencers for your personal brand


Lucia Aguilar
TATAM.digital + luliinvierte.com

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