The Dark Funnel, Data Disruptions and the Future of Social Media

Looking forward to this session? Share it!

Today’s marketers are experiencing gaps in the reporting of their customer’s buying journey - aka ‘The Dark Funnel’ - which makes understanding the best ways to market to shoppers a constant challenge.  Ongoing data privacy limitations add to the complex problems marketers face.

Kristen Wiley, Founder/CEO of Statusphere - a technology platform that scales micro-influencer marketing - will break down how calculating marketing attribution has changed and share best practices for brands looking to grow in the community commerce space. She’ll discuss how marketers can develop a consistent stream of UGC to support brand awareness goals, build audience trust and create customers through conversations. 

Attendees will learn:

• Why traditional attribution models don’t work anymore
• Strategies for calculating marketing attribution in the “dark funnel”
• Tracking tips, tools, and techniques to optimize your dark funnel strategy