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How Cross Business Unit Campaigns Can Improve Your Omnichannel Customer Journey

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Omnichannel marketing strategy was a technique used by Ferguson Enterprises to provide an integrated experience across owned and earned media. To create an omnichannel customer journey we implemented a cross-channel marketing strategy with all hands-on deck. Throughout this presentation you will learn how to be successful by launching and executing a campaign across multiple channels. By doing this, you are marrying the integrated channels together and ensuring that your brand always remains top of mind.

How do we do this? We use mediums and platforms that complement each other. Think of relationships between LinkedIn and Facebook married with an email to unify your data and provide analytics internally, as well as externally. After attending this session, attendees will be able to dive deeper into cross-channel marketing campaigns, how they link to one another, and how to create that integrated experience all users seek to find.


 

Whitney Duenas
Marketing Strategist
Ferguson Enterprises

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