Darby Hogan

Head of Social Media & Community

Skilled Social Media Manager for a top wellness brand with a goal to educate, inspire and change the world through social channels. Uses relatable language and innovative assets to connect with a highly-engaged, active, and diverse community. Implements a results-driven social media strategy that has driven growth and engagement across all social channels for multiple wellness brands. 

Darby Hogan’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, June 14, 2023

Panel: The "Creative Desert": Brainstorming Social Content Ideas During Slow Days

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts
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