Keith BendesVP of Strategy
Speaker details coming soon!
10:30 a.m.–11:00 a.m. Pacific — Wednesday, June 14, 2023
The award-winning “Teach Me How to Gummy” TikTok influencer campaign featured influencers aged 50+ dancing to a custom remixed track as a spoof on the well-known and popular song “Teach Me How to Dougie.” Alfonso Ribiero, a world-class actor, dancer, and TikTok aficionado, led the charge with his video alone, amassing 30.6 million views, making this challenge go viral on TikTok. Hear from Denise Vitola and Keith Bendes how this campaign came to life, the insights that informed the strategy, and the high-impact results.