Steve Robinson

Brilliant Metrics

Steve Robinson is the Founder and CEO of Brilliant Metrics, a full-service digital marketing agency. Clients look to him and his team to achieve their full potential as marketers by growing in knowledge, technology and capabilities – and ultimately impact.

With over 20 years of experience in marketing and technology, Steve regularly speaks and conducts workshops on digital marketing strategy. He teaches a number of digital marketing courses at UW-Milwaukee's School of Continuing Education.

As a software developer and architect, Steve has designed multiple pieces of software to enable marketers to be more strategic and data-driven in their marketing including CRMTidy, SegmentWire and EnrichmentWire products for Brilliant Metrics.

In addition to his professional roles, Steve is a dedicated father of three young children and an active member of his community.

Steve Robinson’s Session

8:00 a.m.–11:00 a.m. Pacific — Tuesday, June 13, 2023

Advanced Retargeting for Paid Social

One of the unique aspects of paid social media is that the platform knows who its audience is - they all have to log in to access it. As marketers, this gives us some superpowers when it comes to reaching our audience with exactly the right message at exactly the right time. 

Join Steve Robinson as he works you through three techniques for targeting and retargeting that perfect audience. With hands-on labs, Steve will walk you through the basics - through advanced techniques for using your proprietary first-party data to drive massive engagement. We will use Meta as our platform in the labs, but most of these techniques apply to other social platforms as well.

You will learn:

  • How to set up your pixels for maximum efficacy using Google Tag Manager
  • A methodology for building "smart" retargeting audiences that go beyond just who viewed what product or page
  • The best practices of CRM targeting and then how to take CRM targeting to the next level, to drive significantly higher match rates
  • Techniques for retargeting off video views that scale beyond single videos
  • How to best build campaigns inside of platforms to get the most of these audiences

NOTE: Please come with access to Google Tag Manager (if you don't have GTM, you can follow these instructions to create a container) and Meta (Facebook) Business Manager


Check out our early bird ticket prices!
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