Brenton Thomas

Founder
Twibi

With over 8 years of expertise in paid search, paid social, organic social media, and SEO, Brenton is a seasoned digital marketing authority. As the visionary founder of Twibi, a dynamic digital marketing agency, he has successfully collaborated with businesses ranging from billion-dollar enterprises to ambitious startups. Armed with an MBA in International Marketing from Saint Mary's College of California, Brenton is not only a practitioner but also an academic in the field. Outside the digital realm, he cherishes moments with friends and family.

Brenton Thomas’s Session

Step-by-Step Guide on How To Migrate to GA4

This presentation will provide a step-by-step guide on how to migrate from Universal Analytics to Google Analytics 4 (GA4). Brenton will begin by providing a broad overview of the differences between Universal Analytics and GA4. This will include a discussion of why it is important to migrate, and the differences in the data collected and reported by each platform.

The second part of the presentation will focus on the actual migration process. This includes detailed instructions on how to migrate from Universal Analytics to GA4, as well as how to transfer existing data, setting up new tracking codes, and setting up a new tracking property.

Finally, Brenton will provide best practices for setting up and configuring GA4 for optimal reporting and performance. By the end of the presentation, attendees will have a thorough understanding of the differences between Universal Analytics and GA4, and will have the tools and knowledge to successfully migrate to GA4.

Key takeaways:

  • A full understanding of the differences between Universal Analytics and GA4
  • An understanding of the components and tools available for migration
  • A breakdown of the potential challenges and considerations when migrating
  • Knowledge of how to use the various tools available for a successful migration
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