Brenton Thomas’s Session
This presentation will provide a step-by-step guide on how to migrate from Universal Analytics to Google Analytics 4 (GA4). Brenton will begin by providing a broad overview of the differences between Universal Analytics and GA4. This will include a discussion of why it is important to migrate, and the differences in the data collected and reported by each platform.
The second part of the presentation will focus on the actual migration process. This includes detailed instructions on how to migrate from Universal Analytics to GA4, as well as how to transfer existing data, setting up new tracking codes, and setting up a new tracking property.
Finally, Brenton will provide best practices for setting up and configuring GA4 for optimal reporting and performance. By the end of the presentation, attendees will have a thorough understanding of the differences between Universal Analytics and GA4, and will have the tools and knowledge to successfully migrate to GA4.
Key takeaways:
- A full understanding of the differences between Universal Analytics and GA4
- An understanding of the components and tools available for migration
- A breakdown of the potential challenges and considerations when migrating
- Knowledge of how to use the various tools available for a successful migration
