Rachel Karten

Social Media Consultant

Rachel Karten is a social media consultant and author of the industry newsletter Link in Bio. She has worked in social media for over 10 years and previously led the social media team at Bon Appétit and Epicurious. With Karten at the helm the social team garnered much praise and won both a social Webby Award and a prestigious National Magazine Award for best social. Since leaving Condé Nast in 2020, Karten has been consulting on social media strategies for brands like CAVA, west elm, and many more. Her newsletter Link in Bio has over 50,000 subscribers and is a top 10 business newsletter on Substack.

Rachel Karten’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, June 14, 2023

Panel: The "Creative Desert": Brainstorming Social Content Ideas During Slow Days

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts
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