Rachel Karten

Social Media Consultant

Rachel Karten is a social media professional who has worked in the field for over ten years at places like Bon Appétit and Plated. She is currently a social media consultant who has worked with brands like CAVA and west elm. She's also the creator of the Substack newsletter “Link in Bio” which has over 23,000 subscribers.

Rachel Karten’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, June 14, 2023

Panel: The "Creative Desert": Brainstorming Social Content Ideas During Slow Days

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts
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