Mitchell Clements

Social Media Creative Manager

As the creative manager for the ESPN social team, I lead our group of designers who make custom graphics and video content for our social accounts. Before taking on a leadership role, I was a social media specialist, actively posting to ESPN’s social accounts during live events. I arrived at ESPN as a production assistant in 2016, primarily working on SportsCenter, before later joining the social team two years later. Before ESPN, I was an assistant director of communications at UC Santa Barbara’s athletics department where I oversaw communications for women’s basketball, women’s volleyball, and softball, among other sports. I’m also a UCSB alumnus, graduating in 2013 with a bachelor’s degree in political science.

For more background on ESPN social, our team generates 430 million impressions and 13 million engagements per day, making us the most engaged sports brand on social. ESPN social has more than 337 million followers, including 32.8 million on TikTok, making us one of the most followed brand accounts on the platform.

Mitchell Clements’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, June 14, 2023

Panel: The "Creative Desert": Brainstorming Social Content Ideas During Slow Days

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts
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