Kelsey AbellVice President, Influencer Marketing
Kelsey is the VP of Influencer Marketing at Tinuiti with over 10 years of experience in the influencer and social strategy industry. Through her work in influencer marketing, she leads a team of influencer experts who develop strategic and integrated influencer programs for clients, including content strategy, content development and influencer relationship management.
She has worked across global accounts collaborating with international teams to create and amplify content across owned, earned and paid media channels. Kelsey has also worked with all tiers of talent from nano influencers to top-tier celebs.
Kelsey has experience with a wide range of clients, including food/beverage, corporate, technology, health, entertainment, finance, and non-profit. All of which helps her deliver the modern story-telling experience to brand partners. She has successfully developed and executed integrated digital and influencer campaigns for many clients, including Conagra, Starbucks, Taco Bell, Samsung, Bel Brands, Barilla, PNC Bank, PayPal, and HP. Her work also includes Shorty Award winning programs with Comcast and the American Sexual Health Association.
Originally from the Chicago suburbs, she traded in the long cold winters for warm and sunny Los Angeles. Outside of work you can find Kelsey at the beach, a pilates class, or at the ice rink trying to relive her long-lost competitive figure skating career. She is also always looking for the world’s best grilled cheese!