Kelsey Abell

Vice President, Influencer Marketing

Kelsey is the VP of Influencer Marketing at Tinuiti with over 10 years of experience in the influencer and social strategy industry. Through her work in influencer marketing, she leads a team of influencer experts who develop strategic and integrated influencer programs for clients, including content strategy, content development and influencer relationship management. 

She has worked across global accounts collaborating with international teams to create and amplify content across owned, earned and paid media channels. Kelsey has also worked with all tiers of talent from nano influencers to top-tier celebs. 

Kelsey has experience with a wide range of clients, including food/beverage, corporate, technology, health, entertainment, finance, and non-profit. All of which helps her deliver the modern story-telling experience to brand partners. She has successfully developed and executed integrated digital and influencer campaigns for many clients, including Conagra, Starbucks, Taco Bell, Samsung, Bel Brands, Barilla, PNC Bank, PayPal, and HP. Her work also includes Shorty Award winning programs with Comcast and the American Sexual Health Association.

Originally from the Chicago suburbs, she traded in the long cold winters for warm and sunny Los Angeles. Outside of work you can find Kelsey at the beach, a pilates class, or at the ice rink trying to relive her long-lost competitive figure skating career. She is also always looking for the world’s best grilled cheese!  

Kelsey Abell’s Session

9:00 a.m.–12:00 p.m. Pacific — Friday, June 16th, 2023

Influencer Marketing: Building & Maximizing Your Program

Do you often get stuck at key points during strategy and execution of your Influencer programming?  If so, join us to talk through three of the key hangups we have seen and we’ll give you some tips and best practices to navigate these points:

  1. Strategic set up and framework - without a solid strategy, it’s often difficult to have a smooth execution or understand if campaigns were successful, so we’ll give you tips on setting up your campaign with ease.
  2. Negotiating with Influencers and Agents - negotiations are often the most stressful part of the Influencer process. Our team will walk you through best practices when working with agents, where they are coming from in their roles and how to best negotiate to get what you need.
  3. Distribution of Influencer content - how to maximize your investment through strategic distribution of Influencer content (both paid and owned). Tinuiti will give you tips and best practices on everything from resharing, whitelisting and other, unthought of distribution channels.
Check out our early bird ticket prices!
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