Isabel Li

Senior Influencer Marketing Manager

Isabel has an extensive background working with talent and influencers across partnerships, PR, and event production. Isabel began her journey as a music publicist, eventually moving into influencer marketing and experiential production. At Movers+Shakers, Isabel owns influencer strategy and campaign execution across projects including TikTok LIVE events, evergreen creator content production, and shoots. She manages the front-to-end process from talent sourcing, outreach, negotiations, contracting, and content creation.

Isabel Li’s Session

12:00pm - 3:00pm Pacific — Tuesday, June 13, 2023

Creating Engaging Videos & Growing Your Audience on TikTok

TikTok presents a treasure trove of opportunities for brands to build community and drive audience growth. While creative possibilities are endless, the process of demystifying the platform and using it to its full potential may seem daunting. 

Join the team from Movers+Shakers as they walk through the essential pillars for creating engaging videos and growing your audience on TikTok: from nailing a culture-led strategy that inspires the best creative output, to partnering with influencers and creators who can unlock meaningful connections with your key audiences.

In this session, you’ll learn:

  • How to translate trends and cultural insights into entertaining content that’ll move the needle
  • Creative best practices and mistakes to avoid on TikTok 
  • How to partner with creators to make content that doesn’t look like an ad
Check out our early bird ticket prices!
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