Isabel Li

12:00pm - 3:00pm Pacific — Tuesday, June 13, 2023

Creating Engaging Videos & Growing Your Audience on TikTok

TikTok presents a treasure trove of opportunities for brands to build community and drive audience growth. While creative possibilities are endless, the process of demystifying the platform and using it to its full potential may seem daunting. 

Join the team from Movers+Shakers as they walk through the essential pillars for creating engaging videos and growing your audience on TikTok: from nailing a culture-led strategy that inspires the best creative output, to partnering with influencers and creators who can unlock meaningful connections with your key audiences.

In this session, you’ll learn:

• How to translate trends and cultural insights into entertaining content that’ll move the needle
• Creative best practices and mistakes to avoid on TikTok 
• How to partner with creators to make content that doesn’t look like an ad