Bryce Gustafson is currently the Director of Social Programming & Integrated Sponsorship at the NFL. Just wrapping up his 10th season at the league, Bryce oversees all social programming across the NFL’s owned social channels along with development and execution of all branded content activations across a variety of channels and partners.
8:10 a.m.–8:40 a.m. Pacific — Wednesday, June 14, 2023
The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting GenZ fans on their terms through its “helmets off” player storytelling, partnerships with talent and creators, and the development of innovative experiences within the metaverse.
This keynote will unpack the most significant changes in consumer behavior and technology that’ll impact how your company engages in today’s ever-evolving social media landscape, and how the NFL has adapted its social strategy in light of these changes. Attendees will leave with a deeper perspective on what your social media plan should consider and include, featuring examples from the NFL's GenZ strategy.