Sam Fink is currently the Director of Content Partnerships at the NFL responsible for marketing and developing content strategy for the NFL’s gaming, emerging technology (NFTs / Metaverse) and social platforms partners. She previously held marketing and content roles at Peloton, Red Bull, M&C Saatchi Sport & Entertainment and CBS Sports.
8:10 a.m.–8:40 a.m. Pacific — Wednesday, June 14, 2023
The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting GenZ fans on their terms through its “helmets off” player storytelling, partnerships with talent and creators, and the development of innovative experiences within the metaverse.
This keynote will unpack the most significant changes in consumer behavior and technology that’ll impact how your company engages in today’s ever-evolving social media landscape, and how the NFL has adapted its social strategy in light of these changes. Attendees will leave with a deeper perspective on what your social media plan should consider and include, featuring examples from the NFL's GenZ strategy.