Sam Fink

Director, Content Partnerships
National Football League (NFL)

Sam Fink is currently the Director of Content Partnerships at the NFL responsible for marketing and developing content strategy for the NFL’s gaming, emerging technology (NFTs / Metaverse) and social platforms partners. She previously held marketing and content roles at Peloton, Red Bull, M&C Saatchi Sport & Entertainment and CBS Sports. 

Sam Fink’s Session

8:10 a.m.–8:40 a.m. Pacific — Wednesday, June 14, 2023

Staying up to Date in 2023: An Overview of the Emerging Platforms, Consumer Trends, and Feature Updates

The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting GenZ fans on their terms through its “helmets off” player storytelling, partnerships with talent and creators, and the development of innovative experiences within the metaverse.  

This keynote will unpack the most significant changes in consumer behavior and technology that’ll impact how your company engages in today’s ever-evolving social media landscape, and how the NFL has adapted its social strategy in light of these changes. Attendees will leave with a deeper perspective on what your social media plan should consider and include, featuring examples from the NFL's GenZ strategy. 

Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct