Andrea FeminellaSr. Manager of Audience Engagement
Delta Air Lines
Andrea Feminella is an audience-obsessed social marketer and community-builder who’s been living in the feeds for over 10 years. A majority of Andrea’s career has been at Delta Air Lines, where she’s touched all parts of the brand’s Social Center of Excellence including strategy, content development, intelligence and audience engagement. She’s currently pioneering Delta’s community management practice, leading the team that fosters social brand engagement and advocacy through elevated, human 1-1 interactions to increase reach, create consumer feedback loops, build trust and drive brand love.
In Andrea’s world, community isn’t a buzzword. It’s the future of social marketing.