Robyn Nissim

CEO + Founder
Social Proof Agency

Robyn began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she realized she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.

During this time, Robyn built out Ulta Beauty's entire influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources.

From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year.

After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. SPA is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.

Robyn Nissim’s Sessions

9:45 a.m.–10:30 a.m. Pacific — Thursday, June 15, 2023

Speaker-Led Roundtable Discussion

Collaborating with Leadership on Social Media Initiatives

Influencer Marketing: The Top Five Most Important Factors to Consider Before Inking a Deal

Influencer partnerships have become a prominent marketing strategy for businesses in recent years. With the rise of social media, influencers have become essential players in the marketing landscape. They have large and engaged audiences that companies can leverage to promote their products or services, and they are masters at content marketing, too. According to a survey by Influencer Marketing Hub, 89% of marketers consider influencer marketing effective, and 63% plan to increase their influencer marketing budgets in the next year.

This session will teach you the most important things to consider before engaging in influencer partnerships and how to safeguard your brand. From getting clear on your objectives to negotiation skills, contract terms, and influencer briefing, I will share my industry insider knowledge on all things influencer that will help you confidently pioneer into the influencer marketing space.

Key takeaways include:

  • Framework for all influencer contracts
  • How to ensure an influencer is the right fit for your brand
  • Absolute *musts* for negotiations 
Check out our early bird ticket prices!
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