Crystal Duncan

Senior Vice President, Head of Influencer Marketing

Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing! To start her career, she spearheaded growth and shaped the industry at Influencer pioneer IZEA.  Later, she oversaw a US Influencer team at PR giant, Edelman. Now, Crystal is leading and growing the performance-based Influencer team at Tinuiti, the largest independent performance marketing firm.

Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers.  She has also has run fully integrated programs outside of just social activation such as partnering with influencers as talent on video or photo shoots, leveraging influencer assets through paid media or owned marketing tactics, and even worked with Influencers for in-person experiential events.

Crystal is also considered a thought leader in the space speaking at conferences and events like Ad:Tech, Masterclassing, Social Media Week and PRSA events, as well as Influencer specific events such as BlogHer, TBEX, Dad2.0, Everything Food Conference and Haven Conference.

Crystal Duncan’s Session

9:00 a.m.–12:00 p.m. Pacific — Friday, June 16th, 2023

Influencer Marketing: Building & Maximizing Your Program

Do you often get stuck at key points during strategy and execution of your Influencer programming?  If so, join us to talk through three of the key hangups we have seen and we’ll give you some tips and best practices to navigate these points:

  1. Strategic set up and framework - without a solid strategy, it’s often difficult to have a smooth execution or understand if campaigns were successful, so we’ll give you tips on setting up your campaign with ease.
  2. Negotiating with Influencers and Agents - negotiations are often the most stressful part of the Influencer process. Our team will walk you through best practices when working with agents, where they are coming from in their roles and how to best negotiate to get what you need.
  3. Distribution of Influencer content - how to maximize your investment through strategic distribution of Influencer content (both paid and owned). Tinuiti will give you tips and best practices on everything from resharing, whitelisting and other, unthought of distribution channels.
Check out our early bird ticket prices!
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