Darby Hogan

Senior Manager Social Media
Swanson Health

With over eight years of experience in social media marketing for wellness-focused CPG brands, I bring a deep passion for health and a sharp instinct for leveraging consumer insights to craft impactful, full-funnel strategies. I've led social at innovative companies including Thinx, Four Sigmatic, Liquid I.V., Wonderbelly, and Swanson Health, where my work has consistently driven meaningful growth in engagement and community. My approach blends authentic communication with strategic storytelling—always grounded in a thoughtful understanding of what resonates with modern wellness consumers.

Darby Hogan’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, June 14, 2023

Panel: The "Creative Desert": Brainstorming Social Content Ideas During Slow Days

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts
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