Social Media Marketing Strategy

Darby Hogan’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, June 14, 2023

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
Providing effective content feedback for third-party creators
Creating the mental space to induce creative thinking
Creating content with very few resources
Leveraging competitive analysis and social listening to see what your audience is interacting with
Using KPIs and goals as a guide for what you want to achieve with your posts