Andrea Feminella

8:10 a.m.–8:40 a.m. Pacific — Thursday, June 15, 2023

Don’t Sleep On Facebook Groups – How Brand Communities Create Brand Value

In 2021, Delta Air Lines launched its first brand owned and run Facebook Group during the pandemic as a way for people to reconnect to the world by connecting with each other. Now, the SkyMiles Life Facebook Group is a thriving engagement platform with over 25K members driving 110K engagements monthly, fueling love, loyalty, and travel. In this session, you’ll learn how we did it and, more importantly, why we did it.

This is a case for why brands should make long-term investments in their customer communities and how Facebook Groups could be the best platform for it.

Session takeaways include:

• Best practices for starting and running a brand-owned Facebook Group
• Building trust and cultivating advocates
• Leveraging brand communities to create brand value