Britt Peterson Fero

With a passion for growth, innovation, and human insight, Britt has built her career helping a wide range of recognized brands re-energize their businesses locally, nationally, and globally. Over her career, Britt has helped build and turn around brands including Kraft Heinz, United Airlines, the International Olympic Committee, the Islands of the Bahamas, American Girl, Aflac, Anheuser Busch, among others. 

Prior to founding PB&, Britt was the chief strategy & media officer at Publicis Seattle, where she drove the agency’s overall strategy and led the charge in unlocking clients’ business potential. Prior to Publicis, Britt was a partner at Cole & Weber United and spent the majority of her career at Fallon in both Minneapolis & New York, a place where she learned the importance and power of culture, curiosity, compassion, and creativity.