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TikTok presents a treasure trove of opportunities for brands to build community and drive audience growth. While creative possibilities are endless, the process of demystifying the platform and using it to its full potential may seem daunting. 

Join the team from Movers+Shakers as they walk through the essential pillars for creating engaging videos and growing your audience on TikTok: from nailing a culture-led strategy that inspires the best creative output, to partnering with influencers and creators who can unlock meaningful connections with your key audiences.

In this session, you’ll learn:

  • How to translate trends and cultural insights into entertaining content that’ll move the needle
  • Creative best practices and mistakes to avoid on TikTok 
  • How to partner with creators to make content that doesn’t look like an ad

TRAINING AGENDA & ACTIVITIES

  • Introduction to the topic and M+S [10 minutes]
  • Strategy [45 minutes]
    • Mining for Trends & Cultural Insights
      • 15 Minutes - Education
      • 15 Minutes - Breakout sessions / real life example workshop
      • 15 Minutes - Learning share out with larger group
  • BREAK [10 minutes] 
  • Creative [45 minutes]
    • Translating Strategy to Creative Output
    • Essential Tools for Content Creation
    • Platform-native Creative Tactics 
      • 5 Minutes - Education
      • 15 Minutes - Breakout sessions / real life example workshop
      • 15 Minutes - Learning share out with larger group
  • BREAK [10 minutes]
  • Creators & Influencers [45 minutes]
    • Ways to identify the right influencer
    • Demystifying the process: do’s and don’ts of TikTok creator marketing
    • Ensuring creative collaboration 
      • 15 Minutes - education
      • 15 Minutes - breakout sessions / real life example workshop
      • 15 Minutes - learning share out with larger group
  • Wrap-up / Final questions [remaining time] 

 

 

Isabel Li
Senior Influencer Marketing Manager
Movers+Shakers

AJ Pulvirenti
Senior Strategist
Movers+Shakers

Alexandria Wilson
Creative Content Producer
Movers+Shakers