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Companies are undergoing digital transformation, all while driving eCommerce growth and trying to educate and engage their customers and prospects regularly. And at the core of this digital expansion is social media. 

This session will walk through how social media teams can drive actionable business value/outcomes through a target audience-focused social media strategy that highlights how interacting with different segments of your audience can improve quality and quantity together. The tactics we'll discuss are transferable to social media teams at small, mid-sized, and enterprise-level organizations.

  • Understand the importance of developing and learning your social media-based community, followers, and their likes/needs/pain points. 
  • Educate and engage your target audience on the digital journey for business impact.
  • Analyze real-time social media data to identify success/growth opportunities and demonstrate value to leadership & colleagues.

Ryan Mitchell
Manager, Social Media
Vertex Inc.