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Often times we look at traditional data which tells us when to post or what content is performing best, so we know what to continue posting. Other times, we need immediate results but aren’t sure how to quantify them. Sometimes the hardest thing for communicators to communicate about is qualitative ROI relative to social media. But there are ways to quantify the number of DMs received and response time. There are also ways to post content to get immediate responses, such as polls or posts with question captions. In doing that, we can prove short-term metrics that speak to long-term goals.