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Learning, transportation, locks, insurance, mattresses, sales software. Are you bored yet? While brands like Taco Bell, AirBNB and Doritos offer endless opportunities in social, what about categories that are naturally less ‘fun’? In this session, we’ll look at how any brand - regardless of the category – can embrace social media and build consumer engagement and conversation.

You’ll learn: 

  • Three keys to breaking through social to build engaging experiences.
  • How to think about evaluating platforms to understand the role they should or shouldn’t play for your brand.
  • Real-life ways brands such as Salesforce, DuoLingo, Windermere Real Estate and Transportation Boards as well as brands in between have delivered high engagement despite their low-interest categories.  

Britt Peterson Fero