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This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts

Rachel Karten
Social Media Consultant


Mitchell Clements
Social Media Creative Manager

Bari Rosenstein
Social Media Manager
Auntie Anne’s and Jamba

Darby Hogan
Head of Social Media & Community