The "Creative Desert": Brainstorming Social Content Ideas During Slow Days

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This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

• Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
• Providing effective content feedback for third-party creators
• Creating the mental space to induce creative thinking
• Creating content with very few resources
• Leveraging competitive analysis and social listening to see what your audience is interacting with
• Using KPIs and goals as a guide for what you want to achieve with your posts