Back to Agenda

Looking forward to this session? Share it!

This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:

  • Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
  • Providing effective content feedback for third-party creators
  • Creating the mental space to induce creative thinking
  • Creating content with very few resources
  • Leveraging competitive analysis and social listening to see what your audience is interacting with
  • Using KPIs and goals as a guide for what you want to achieve with your posts

Rachel Karten
Social Media Consultant


Darby Hogan
Head of Social Media & Community

Bari Tippett
Senior Social Media Manager
Auntie Anne’s and Jamba (formerly)

Mitchell Clements
Social Media Creative Manager