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This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:
- Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
- Providing effective content feedback for third-party creators
- Creating the mental space to induce creative thinking
- Creating content with very few resources
- Leveraging competitive analysis and social listening to see what your audience is interacting with
- Using KPIs and goals as a guide for what you want to achieve with your posts
Rachel Karten
Social Media Consultant
Darby Hogan
Head of Social Media & Community
Wonderbelly
Bari Tippett
Senior Social Media Manager
Auntie Anne’s and Jamba (formerly)
Mitchell Clements
Social Media Creative Manager
ESPN