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This panel will share strategies for social media managers charged with consistently putting out timely and original content. Topics include:
- Running effective brainstorming sessions for social media campaigns, including reviewing data and performance on previous posts
- Providing effective content feedback for third-party creators
- Creating the mental space to induce creative thinking
- Creating content with very few resources
- Leveraging competitive analysis and social listening to see what your audience is interacting with
- Using KPIs and goals as a guide for what you want to achieve with your posts
Rachel Karten
Social Media Consultant
Darby Hogan
Senior Manager Social Media
Swanson Health
Bari Tippett
Senior Social Media Manager
Auntie Anne’s and Jamba (formerly)
Mitchell Clements
Social Media Creative Manager
ESPN