Back to Agenda

Looking forward to this session? Share it!

Influencer partnerships have become a prominent marketing strategy for businesses in recent years. With the rise of social media, influencers have become essential players in the marketing landscape. They have large and engaged audiences that companies can leverage to promote their products or services, and they are masters at content marketing, too. According to a survey by Influencer Marketing Hub, 89% of marketers consider influencer marketing effective, and 63% plan to increase their influencer marketing budgets in the next year.

This session will teach you the most important things to consider before engaging in influencer partnerships and how to safeguard your brand. From getting clear on your objectives to negotiation skills, contract terms, and influencer briefing, I will share my industry insider knowledge on all things influencer that will help you confidently pioneer into the influencer marketing space.

Key takeaways include:

  • Framework for all influencer contracts
  • How to ensure an influencer is the right fit for your brand
  • Absolute *musts* for negotiations 
 

Robyn Nissim
CEO + Founder
Social Proof Agency