Influencer Marketing: Building & Maximizing Your Program

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Do you often get stuck at key points during strategy and execution of your Influencer programming?  If so, join us to talk through three of the key hangups we have seen and we’ll give you some tips and best practices to navigate these points:

1. Strategic set up and framework - without a solid strategy, it’s often difficult to have a smooth execution or understand if campaigns were successful, so we’ll give you tips on setting up your campaign with ease.
2. Negotiating with Influencers and Agents - negotiations are often the most stressful part of the Influencer process. Our team will walk you through best practices when working with agents, where they are coming from in their roles and how to best negotiate to get what you need.
3. Distribution of Influencer content - how to maximize your investment through strategic distribution of Influencer content (both paid and owned). Tinuiti will give you tips and best practices on everything from resharing, whitelisting and other, unthought of distribution channels.

TRAINING AGENDA & ACTIVITIES

Chapter 1 - Strategic Set up and Framework

• Best Practices for setting up an Influencer campaign - including but not limited to:
  • KPIs/Goals
  • Reaching goals with creators vs. influencers vs. celebs
  • Channel + Content Planning
  • Avoid planning influencer in a silo
  • Creative Messaging
  • Audiences
  • Distribution planning
    • 15 Minutes - education
    • 15 Minutes - breakout sessions / real life example workshop
    • 15 Minutes - learning share out with larger group
    • 15 Minutes - break

Chapter 2 - The Art of Negotiations

• Tips and Tricks for successful negotiations and contracting - including but not limited to:
  • POVs from both sides of the table
  • Checklists for successful negotiations
  • How to bend and figure out solves 
  • How to figure out backup plans
    • 15 Minutes - education
    • 15 Minutes - breakout sessions / real life example workshop
    • 15 Minutes - learning share out with larger group
    • 15 Minutes - break

Chapter 3 - Maximizing your investment through smart distribution

• Influencer content can be an investment that lives on past the Influencer posting, Tinuiti will help showcase the ways to think about your distribution plan - including but not limited to:
  • Contracting rights
  • Nontraditional place we could repurpose Influencer content
  • Paid vs. Owned tactics
  • Measuring success
    • 15 Minutes - education
    • 15 Minutes - breakout sessions / real life example workshop
    • 15 Minutes - learning share out with larger group
    • 15 Minutes - closing