Grace McLaughlin

Senior Brand Manager
Blenders Eyewear
A South Jersey native turned California girl, Grace McLaughlin has been working in the marketing industry for 8+ years. Her expertise lies in social media, content creation, athlete management, events (and so much more) for e-commerce and active lifestyle brands. G brings a unique perspective to customer engagement for Blenders Eyewear as  Sr. Brand Manager. 

Grace McLaughlin’s Session

8:15 a.m.–9:00 a.m. PT — Thursday, June 13, 2024

Case Study: Lessons from Coach Prime: Crafting a Community-Driven Social Campaign

In this session, we'll discuss practical strategies for staying relevant, capitalizing on viral moments, and cultivating a strong social following. Drawing from our partnership with Coach Prime, we'll uncover actionable insights applicable to brands of all sizes. Discover how to implement a content-first approach, nurture meaningful connections, and leverage gifting to enhance your brand's social media presence.
 
You'll Learn //
  • The Impact of a Content first approach
  • Being Prepared and Seizing the ‘Viral’ Moment
  • Leaning on Friends to Share the Message
Check out our early bird ticket prices!
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