Eric Aaberg

Director of Social Media

Eric Aaberg is a social media strategist and creative with a variety of experience in the gaming, sports, tech, and DTC sectors. As the Director of Social Media for CampusTech, Eric oversees the social media marketing and influencer marketing efforts for the brand. From developing the social media content strategy to managing the social team, Eric is involved in the day-to-day marketing operations to help elevate CampusTech's brand in the space. Eric also has been named DFW 25 Under 25 and a 2023 Marketer of the Year by the American Marketing Association in DFW for his social media experience.

Eric Aaberg’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, June 13, 2024

Panel: Build and Engage Your Brand Community on Social

Join us for an insightful panel discussion exploring unconventional approaches to community management in the digital age. Drawing inspiration from the unique strategies of various brands, we'll delve into the power of embracing criticism and controversy to drive audience engagement. Discover the nuances between merely accumulating followers and fostering a genuine community, and learn how brands can effectively bridge the gap between online and real-world interactions. Gain valuable insights into best practices for cultivating meaningful engagement on social media platforms, and explore hot takes on brands that have excelled in connecting with their online communities. Finally, we'll discuss long-term key performance indicators (KPIs) and goals for community building, offering practical advice on determining and measuring success in this dynamic landscape. 

Key takeaways include:

  • Embracing constructive criticism and controversy as catalysts for engagement.
  • Understanding the distinction between followers and a genuine community.
  • Strategies for integrating online interactions with offline experiences.
  • Practical tips for fostering meaningful engagement and connection on social media platforms.
Check out our early bird ticket prices!
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