Social Media Marketing Strategy

Eric Aaberg’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, June 13, 2024

Panel: Build and Engage Your Brand Community on Social

Join us for an insightful panel discussion exploring unconventional approaches to community management in the digital age. Drawing inspiration from the unique strategies of various brands, we'll delve into the power of embracing criticism and controversy to drive audience engagement. Discover the nuances between merely accumulating followers and fostering a genuine community, and learn how brands can effectively bridge the gap between online and real-world interactions. Gain valuable insights into best practices for cultivating meaningful engagement on social media platforms, and explore hot takes on brands that have excelled in connecting with their online communities. Finally, we'll discuss long-term key performance indicators (KPIs) and goals for community building, offering practical advice on determining and measuring success in this dynamic landscape.

Key takeaways include:

Embracing constructive criticism and controversy as catalysts for engagement.
Understanding the distinction between followers and a genuine community.
Strategies for integrating online interactions with offline experiences.
Practical tips for fostering meaningful engagement and connection on social media platforms.