Carson Mason

Social Media Manager
Papa John’s International

Carson Mason is the Social Media Manager for Papa Johns International based in Atlanta. In her role with Papa Johns, she oversees the national social media content calendar and works with internal and external partners to deliver engaging content across platforms. She specializes in growing and sustaining emerging platforms via proactive engagement and influencer partnerships. 

Prior to her role with Papa Johns, Carson worked in professional sports as the Social Media Manager for the Atlanta Falcons (NFL) and Digital Content Coordinator for the Milwaukee Bucks (NBA). A native of Oak Ridge, North Carolina, Carson received a Bachelor of Arts in Public Relations from the University of South Carolina.

Carson Mason’s Session

10:30 a.m.–11:15 a.m. PT — Wednesday, June 12, 2024

The Power of Authenticity: Building a UGC Culture at Papa Johns

This session will share the strategy, tactics and processes behind Papa Johns’ restaurant team member brand ambassador program. This ambassador program, which started in early 2023, provides a paid opportunity to Papa Johns pizza makers and delivery drivers across the United States to create content on behalf of the national brand. The session will review the processes used to create and maintain this program from legalities to content curation. 

Talking points: 

  • Review the strategy behind Papa Johns product launch campaigns
  • Understand the process for leveraging Papa Johns store team members as UGC creators
  • Learn how to provide credibility and authenticity in new campaigns
  • Explore tactics on fostering and championing community among new, young digital audiences
Check out our early bird ticket prices!
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