Jason Mitchell

Movement Strategy

Jason Mitchell is the co-founder and CEO of Movement Strategy – one of the most forward thinking experts in social media and social marketing. In particular, he's interested in how new platforms and technology, from Web3 to AI, will impact society, marketing, brand-building and entertainment. 

Movement's clients include Netflix, Amazon, WarnerMedia, Klarna, and more. They are known for their influencer-focused work with Intuit and Amazon Home as well as breakout executions for “Yellowjackets”, “The Boys”, “Rick and Morty”, Adult Swim and Looney Tunes, whose debut on TikTok which was lauded by Adweek and Ad Age. Movement was recently named Shorty Awards Small Agency of the Year and recognized at the Digiday Awards under Best Organic Marketing Campaign. 

Jason has written for Ad Age, Inc and Adweek and was also named one of the "Top Metaverse Advertising Agency Leaders and Experts" by Business Insider. Raised to prioritize public service, Mitchell is always considering how social media can be used to make a difference in people’s lives, using Movement’s position to bring about positive change within the industry.

Jason Mitchell’s Session

8:00 a.m.–11:00 a.m. PT — Friday, June 14, 2024

Your Full-Funnel Social Media Marketing Blueprint

Brands that are winning today understand that interrupting consumers with heavily produced TV spots is no longer the way to build a brand or attract customers. In fact, people have figured out every which way to block advertising.

But that doesn’t mean people don’t like discovering new products – supporting and talking about brands they love. Just look at Liquid Death, a water brand that went from an idea to a billion dollar business in a few years with almost no traditional advertising. Or Stanley, a company that has been around for over a century but saw sales explode after connecting with the right group of influencers.

The new formula is about understanding what works today to attract social media attention and use that to build a loyal community that drives sales. 

In this presentation, Jason will share case studies of brands that have done this well and then lead an interactive workshop on how you can apply this same framework for your brand. You will leave with a blueprint for how to create a social-centric marketing framework that drives full-funnel growth. 

Key Takeaways: 

  • The new social media tactics and strategies that some of the world's most beloved brands online use to turn audiences into growth
  • A new metrics-driven formula for recognizing and growing brand loyalty
  • How to supercharge your brand-storytelling to get the right type of attention
  • How to build your own blueprint for different brand and audience scenarios


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