Macy Gilliam

Social Video Creator
Morning Brew

I create 3-4 short form videos a week for Morning Brew about all things business news, entrepreneurship, and personal finance. I create my content from start to finish; writing, filming, acting, and editing. A lot of what I do is sketch comedy content around business news topics, but I’ve also been branching out to other formats. My favorite, and most popular, series is called “How are you still in business” where I go ask weird little stores in New York exactly that.
I’m most interested in using social video to tell stories, especially of news that is relevant to our audience, or of inspiring, often overlooked, small business owners.

Macy Gilliam’s Session

12:30 p.m.–1:15 p.m. PT — Wednesday, June 12, 2024

Practical Guide to Creating Video Content People Actually Want to Watch

During this session you’ll learn what makes Morning Brew’s great video content possible in every phase of the process: scripting, filming, acting, editing, and approval. Even just getting the basics right in each of these categories will set your content apart in this crowded space.

The session will focus on giving actionable advice, with examples of how and why it will work for your social video content.

Key Takeaways:

  • Script writing techniques that set you up for success
  • Film best practices, even solo with minimal equipment
  • The secret to winning an Oscar in a TikTok
  • Editing is important but don’t completely rely on it
  • Cultivate an approval process that doesn’t kill creativity
Check out our early bird ticket prices!
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