Amy Singleton

Hite Digital Norman

Amy Singleton is a dynamic force in the digital marketing realm, renowned for her innovative approach to digital marketing strategy. As the founder and driving force behind HITE Digital Norman, Amy has revolutionized the way businesses connect with their audiences online. With a rich background as a registered nurse, Amy's transition into marketing was fueled by a passion for helping others and a keen understanding of human connection, which she seamlessly translates into her social media strategies.

Amy's journey is marked by resilience and transformation, having navigated personal challenges to emerge as a leader in her field. Her expertise lies in crafting authentic, engaging social media campaigns that resonate with audiences and foster meaningful interactions. Amy's approach is holistic, considering not just the metrics but the stories and relationships behind the numbers.

At the Social Media Strategies Summit, Amy will share insights from her unique perspective, blending her healthcare background with cutting-edge digital marketing tactics. Attendees can expect to learn innovative strategies for building community, enhancing brand presence, and driving engagement in the corporate sphere. Amy's sessions are designed to inspire and empower social media managers to think creatively and leverage social platforms to their fullest potential.

Amy Singleton’s Session

8:00 a.m.–11:00 a.m. PT — Tuesday, June 11, 2024

Brand Messaging, Content Creation, and Data-Informed Social Strategies

In this online workshop, Amy Singleton will guide corporate social media managers through a comprehensive journey, from crafting a compelling brand narrative to mastering the art of efficient content creation and harnessing the power of data analytics. The session kicks off with the StoryBrand Framework, offering a deep dive into creating clear, engaging messages that resonate with audiences across social platforms. Amy will then shift focus to practical strategies for bulk content creation and planning, emphasizing the importance of a cohesive content calendar to balance quality with quantity, ensuring your social media presence is both vibrant and strategically aligned.

The workshop culminates with a critical exploration of social media data analytics, where Amy demystifies key metrics and their impact on campaign success. Through hands-on activities, participants will engage in real-world scenarios, analyzing data to refine content strategies and optimize posting schedules for maximum engagement.

Key takeaways include:

  • Mastering the StoryBrand Framework to clarify your brand's message on social media.
  • Techniques for efficient bulk content creation and scheduling to maintain a consistent online presence.
  • Strategies for developing a cohesive content calendar that aligns with your brand's goals.
  • Understanding and leveraging key social media metrics to inform strategic decisions.
  • Practical experience in data analysis to enhance your brand's social media strategy and ROI.
Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct