Social Media Marketing Strategy

Amy Singleton’s Session

8:00 a.m.–11:00 a.m. PT — Tuesday, June 11, 2024

Brand Messaging, Content Creation, and Data-Informed Social Strategies

In this online workshop, Amy Singleton will guide corporate social media managers through a comprehensive journey, from crafting a compelling brand narrative to mastering the art of efficient content creation and harnessing the power of data analytics. The session kicks off with the StoryBrand Framework, offering a deep dive into creating clear, engaging messages that resonate with audiences across social platforms. Amy will then shift focus to practical strategies for bulk content creation and planning, emphasizing the importance of a cohesive content calendar to balance quality with quantity, ensuring your social media presence is both vibrant and strategically aligned.

The workshop culminates with a critical exploration of social media data analytics, where Amy demystifies key metrics and their impact on campaign success. Through hands-on activities, participants will engage in real-world scenarios, analyzing data to refine content strategies and optimize posting schedules for maximum engagement.

Key takeaways include:

Mastering the StoryBrand Framework to clarify your brand's message on social media.
Techniques for efficient bulk content creation and scheduling to maintain a consistent online presence.
Strategies for developing a cohesive content calendar that aligns with your brand's goals.
Understanding and leveraging key social media metrics to inform strategic decisions.
Practical experience in data analysis to enhance your brand's social media strategy and ROI.