Efri Dereje

Senior Marketing Manager
Gebeya Inc.

From not knowing how to post on Facebook to a Recognized Top 1% digital marketing Voice on LinkedIn. Efri brings 8+ years of marketing experience, and specializes in doubling awareness and conversions across social media, websites, and email channels. Efri's achievements speak volumes. From elevating landing page conversion rates from 0.8% to a remarkable 10%, to increasing social media traffic by an impressive 600%.

With her expertise extending from platforms like HubSpot, Hootsuite, Canva, and Google Analytics, She has delivered outstanding results. 676% surge in engagement, 3 million+ organic impressions for accounts with under 5,000 followers, and an 81.85% open rate & 9.26% reply rate are amongst her achievements.

With a keen focus on data-driven insights, Efri excels in guiding teams to execute impactful campaigns while fostering a culture of continuous learning and innovation. She is also adept in social media marketing, content marketing, email marketing, copywriting, SEO, data analysis, and marketing automation.

You can check out more at efridereje.com

Efri Dereje’s Session

11:45 a.m.–12:30 p.m. PT — Wednesday, June 12, 2024

Unleashing the Power of AI in Social Media

This session is about one thing: how to strategically leverage AI. And how to do it without sounding robotic or like everyone else. And will be applicable for big brands, small brands, or personal brands.

I have one promise to you: You will walk away with things that will streamline your social media. That is: audience research, content ideation, content writing, generating visuals, and video editing / creation.

You'll learn:

The AI tools you need (and how to choose new ones when they appear)
How to structure your workflow to integrate AI
What you need to write in your prompts to get better outcomes
Bonus resource: Prompts you can plug and play- for strategy, audience research, and more

Check out our early bird ticket prices!