Jason Woodmansee

8:45 a.m.–9:30 a.m. PT — Wednesday, June 12, 2024

Panel: "Brandformance": How Marketers Are Combining Brand and Performance Marketing on Social

Discover the intersection of emotive brand storytelling and performance-driven metrics in this panel discussion, "Brandformance: How Marketers Are Combining Brand and Performance Marketing on Social." Dive into the innovative strategies that bridge the gap between brand identity and measurable outcomes, propelling brands to new heights of success on social media platforms. Join industry experts as they unveil the secrets behind achieving "Brandformance" marketing, from the art of blending creativity with data to the transformative impact of influencer partnerships. Don't miss this opportunity to explore the dynamic landscape where brand authenticity meets performance-driven results.

Key Takeaways:

• Prioritizing brand identity and experience
• Leveraging social media data for creative targeted ad campaigns
• Harnessing the performance power of influencer marketing
• Defining essential KPI's for success and performance tracking
• Top platforms for performance marketing efforts