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This panel discussion will address the nuanced dynamics between macro and micro-influencers, uncovering the optimal fit for your campaign objectives. Experts will dissect the distinct advantages and considerations associated with each influencer tier, offering invaluable insights to guide your strategic decisions. Whether you're aiming for broader reach or targeted engagement, this panel will equip you with the knowledge to navigate the influencer landscape effectively and elevate your campaign success.

Patti Gallimore
Social Media Consultant and Content Creator

 

Jessica Dove
Director of Social Media and Influencer Marketing
MGM Resorts International

Katie DiTomaso
Sr Marketing Manager
VICI Collection

Bob Wolfley
Social & Influencer Lead
Jinx